Athlete Training Lab

Athlete Training Lab

About.

Auckland's performance company. Built for athletes and teams who want to move and perform at a higher level, measured, coached, and improved over time.

Who We Are

A speed and performance company for athletes who want to move better and perform at a higher level.

Auckland-based. We pair professional sport science with day-to-day coaching, so every athlete gets the same pathway pro teams use, measured, structured, and built to compound over months.

Who we work with

  • 01
    Developing athletes

    Players (14+) and their parents: rugby, league, football, cricket, athletics, basketball.

  • 02
    Teams

    Coaches and managers buying objective testing, benchmarking, and development data for their squads.

  • 03
    Self-directed adults

    Adult athletes wanting professional remote coaching with the precision of a sports-science department.

What you get

  • 01

    Data

    Clear performance data, sprint splits, video, biomechanics, every block.

  • 02

    System

    A structured development pathway, not a session-by-session program.

  • 03

    Coaching

    Hands-on coaching that supports long-term growth, not quick wins.

Our Objective

To deliver professional sporting methods to anyone who wants to excel in their sport.

Based in Auckland, New Zealand. We work with teams and individual athletes across a range of sports, rugby, cricket, football, athletics, basketball, to unlock their full potential.

7

Years operating

15+

Teams trained

200+

Athletes coached

6

Sports covered

Founder

Logan

Founder & Head Coach

Strength & Conditioning, Speed Development

Logan, founder & head coach

EST. 2019

Auckland, NZ

01 / 01

“If you can't measure it, you can't improve it. Every athlete deserves the same data a pro gets.”

Logan founded Athlete Training Lab to bridge the gap between professional-level performance science and everyday athletes. With a background in strength and conditioning and a focus on speed development, he saw the same pattern across Auckland: talented athletes training hard, without the data to know what was actually working.

Every program at ATL is built on data, tested with technology, and refined through coaching experience. Logan personally writes and runs each one, strength blocks, sprint sessions, return-to-play protocols.

Current Strength & Conditioning Roles

  • Rangitoto College 1XV
  • East Coast Bays Premiers
  • North Harbour Women's Academy
  • North Harbour Women's FPC

Start with
a measurement.

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